Trevor Croker, Managing Director of the Americas presents the Australian slot maker's new $45 million, 180,000-square-foot Summerlin campus.
Aristocrat has transformed itself from a niche player in the North American market to a dominant one. The surge in business and headcount over the years drove the company to seek a new home in the Las Vegas valley.
"What can I say about this campus? You have earned it," CEO Blackburne said to a few hundred Aristocrat employees gathered outside for the opening ceremony. "We had only one material presence in one part of one segment of this business" a decade ago, he said, as he recalled the company's progress.
Aristocrat has taken market share from the likes of Scientific Games and IGT over the years through the release of popular slot games, including Buffalo and Lightning Link. The latest versions of those slots, including Dragon Link, continue to be best sellers today.
The company also has grown through the $1.2 billion purchase of Video Gaming Technologies in 2014, expansion into entertainment slot games and the release of the modern industrial-styled Helix cabinet, gaming analyst Todd Eilers of Eilers & Krejcik Gaming said.
''They have been the primary market share gainer over the past five years for sure,'' said Eilers, who estimates the company has more than doubled its market share over the past decade.
Aristocrat was the leading global supplier of slots in the second quarter of 2018 with about 23 percent of product shipped, according to Eilers & Krejcik. And Aristocrat was first in revenue generated from the sale and lease of slots in North America during the same period, the research firm said.
The new Summerlin campus, which consists of two three-story structures of approximately 90,000 square feet each, will be home to about 800 of the company's roughly 1,100 Las Vegas employees.
About 300 employees still will be based at its manufacturing site on Birtcher Drive near McCarran International Airport.
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