Western Office culture isn’t just about furniture; it’s about creating an environment where employees feel valued and connected. Recently, Western took a creative leap towards fostering a positive workplace atmosphere by gifting each employee a pair of Nike shoes based on their favorite color. Here’s how a simple survey turned into a meaningful gesture that left us walking on air.
Creating Connection through Color
The initiative began with what seemed like an ordinary survey. Employees were asked a series of seemingly innocuous questions, including one that stood out: “What’s your favorite color?” While the survey appeared straightforward, it was actually a cleverly designed personality test aimed at understanding the unique traits, preferences, and styles of each team member.
What our employees didn’t know was that this survey was a part of a larger initiative to personalize their experience during a time of branding change and office transformation. The leadership team at Western Office wanted to get to know their personalities on a deeper level—understanding not just their color preferences, but the aspects of their identities that these colors represented.
Custom-Designed Nike Shoes: A Personalized Gesture
Once the survey results were in, custom shoes were tailored to each employee’s responses. Every pair of shoes was carefully crafted to reflect the personality traits revealed through the survey. Whether it was sleek black sneakers symbolizing a love for minimalism or bold, vibrant designs for those who embrace adventure, each pair was as unique as the person receiving them.
The shoes weren’t just handed out—they were revealed in a way that celebrated the team. The moment each employee unboxed their custom-designed Nike shoes, they realized that the survey they had completed weeks earlier had been the key to unlocking a personal and meaningful connection with the company.
Imagine the collective buzz when each of us received a carefully chosen pair of Nike shoes in the color we cherish most. Whether it was sleek black Air Maxes for the classic minimalist or vibrant turquoise Dunks for the adventurous spirit, the gesture wasn’t just about footwear—it was about recognizing individuality and celebrating personal preferences.
The CEO’s Influence: Walking the Talk
Adding to the excitement was Jonathan Felton, Western’s President & CEO’s personal touch: it turns out, our CEO wears a pair of sneakers every day, sparking admiration and curiosity among employees. His preference for Nike, Adidas, and New Balance shoes became a symbol of leadership and approachability, as everyone from Finance to members of leadership often asked about his footwear. This connection inspired the decision to gift Nikes, aligning the company’s values with a tangible gesture that resonated deeply with the entire team.
From Survey Data to Smiles: The Impact
What might have seemed like a simple survey evolved into a powerful tool for cultural transformation. By taking the time to understand our employees on a personal level, we reinforced the idea that change isn’t just about new branding or a new showroom—it’s about people. The custom-designed shoes became a tangible representation of our commitment to each employee’s well-being and a reminder that even during times of change, Western Office is a place where individuality is celebrated.
Walking in Unity
As we laced up our new Nikes, something remarkable happened: conversations sparked about colors, preferences, and personal stories. What started as a simple survey evolved into meaningful connections and shared moments of excitement. Suddenly, coworkers were bonded by a common thread—their choice of color and the shoes that now adorned their feet.
A Step Forward: Future Perspectives
Looking ahead, the Nike shoe giveaway isn’t just a one-time event; it’s a testament to our company’s ongoing commitment to nurturing a positive work environment. It serves as a reminder that understanding and appreciating individual preferences can strengthen team dynamics and foster a sense of belonging that transcends daily tasks and deadlines.
Walking Together Through Transformation
At Western Office, we understand that growth and success inevitably bring change, and with change comes the need for effective change management. Our initiative to gift custom-designed Nike shoes based on employees’ favorite colors was more than just a thoughtful gesture; it was a strategic move to foster a positive culture during a time of transformation. This initiative reflects our commitment to empathizing with the challenges of growth and helping our clients navigate those changes by creating environments that support and celebrate their teams.
As partners in workplace solutions, we recognize that a thriving company culture is the foundation of successful change management. By focusing on the unique personalities within our team, we’ve reinforced the importance of connection, empathy, and appreciation as we evolve together.
